Clean wellness products that actually taste good.


Delicious. Trustworthy. Sustainable.

We were tired of wasting money on clean products that tasted gross, of reading reports of BPA and other heavy metals showing up in our products, and of trying yet another rules-based health trend that wasn’t sustainable or enjoyable long term.

KBCC Benefits

kbcc. Protein / kbcc. Collagen

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Our mission is healthy solutions that help you thrive without compromise.

Wellness should be balanced, you can have your (cup)cake and eat it too!


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Curated health and wellness brands designed with you in mind.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.